PhysicsWallah's FY26 results confirm what the rest of Indian edtech spent three painful years learning: affordable pricing plus hybrid delivery beats venture-fuelled customer acquisition.

The company's offline "Vidyapeeth" centres — dismissed by rivals as a step backwards in 2022 — now contribute nearly half of revenue at healthy margins.

The contrast with the sector's 2021 cohort, which burned through billions in marketing, has become the defining case study of Indian consumer internet discipline.