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Inside the AI‑Driven Interactive Content Ecosystem: Five Indian Startups Powering the September Funding Wave

India’s digital boom pivots on AI‑driven interactive content, with startups like Pencil and Gupshup reshaping video creation, conversational storytelling, and the ad‑tech economics of attention.

EEditorial Team · 5h ago

Streaming the Unseen: How Vertical Video May Save Indian OTTs from Discovery Woes

Science & Technology· 5 min

HBO Max's Vertical Video Feed Aims to Transform Indian Streaming Content Discovery

Indian OTTs may need to rethink their content strategies as HBO Max adopts vertical video to improve user engagement.

EEditorial Team · 28 July 2026